Customer journey
for different business transactions
for different business transactions
Eindhoven & Dubai
Comparative analyses
In this independent study I would like to describe the process of customer journey map creation for companies that vary on type of business transactions, in particular, Business-to-Business (B2B) compared to Business-to-Customers (B2C).
Service platforms
- Customer Portal
- FittPass
Research activities
- Usability testing
- Customer survey
- Heatmap and screen recording
- Business analitics
- User interviews
Deliverables
Customer journey maps
OPPS...
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